How often should I use my skincare products?


Today I thought I would go back to basics and talk about skincare. There are endless types of products on the market, but it’s not always obvious when, how and how often to use each product. I thought I would break it down into product types…

Facial Wash / Cleanser:

Cleansing your skin is important to remove impurities and bacteria. I’d recommend cleansing your face twice a day – once in the morning and once in the evening. In the evening in particular, I would recommend double cleansing your face. This ensures that all makeup and impurities have been removed from your skin. Gently massage your favourite cleanser into your face and neck in circular motions, then rinse with warm water and repeat. Double cleansing ensures that all impurities are removed.

Exfoliator / Facial Polish:

Exfoliating your skin isn’t a daily activity. If you have dry skin, I’d recommend using your favourite exfoliator twice a week, but if you have oily or very sensitive skin, reduce this to once a week. Over-exfoliating oily skin can actually increase the amount of oil, as it stimulates your sebaceous glands. Exfoliating helps to remove dead skin cells from the surface of your skin, leaving you with a softer and smoother complexion. Apply your exfoliator after cleansing, and gently massage in circular motions for approximately one minute, before removing with warm water.


Toners help to balance the pH level of your skin, leaving your skin less prone to oiliness and infection, and creating a smoother appearance. Toners should be used whenever you cleanse your face, whenever your skin has made contact with water. Sometimes after cleansing, your skin may feel tight – apply your favourite toner, and your skin will feel much happier. Pour a little toner onto a cotton pad and gently press onto your skin after cleansing.

Day Cream:

Day cream is to be applied in the morning. Once you have fully cleansed your face, apply your favourite day cream to your face (being careful to avoid the eyes), and apply to your neck. Massage the day cream gently into your skin. Many people also apply their night cream to their décolleté, as this area is often a tell-tale sign of ageing. After it has absorbed into the skin, you can now apply makeup if you wish.

Night Cream:

As the name would suggest, night cream is to be applied in the evening, just before you to go bed. Once you have fully cleansed your face, apply your favourite night cream to your face (being careful to avoid the eyes), and apply to your neck. As with your day cream, massage the night cream gently into your skin.

Facial Oil:

Pump a couple of drops of oil into your palm and warm the oil in your hand, before gently patting all over your face and neck. Many people prefer to use facial oil as part of their evening regime, but it can be used both morning and evening, depending on the product. A little goes a long way, to use sparingly – you can always add more!

Eye Cream:

Eye cream should be applied twice a day – morning and evening. Squeeze a small amount (size of a grain of rice) onto your fingers and use this on both eyes. Apply gently around the occipital bone – not on the eye lid! It is often recommended that you apply it with your ring fingers, so you don’t put too much pressure on the delicate eye area.


Use a mask once or twice a week after exfoliating and before moisturising. Apply to the face and neck, avoiding the eyes and mouth.


Serums are to be used after cleansing and underneath your moisturiser. Personally, I prefer to use serums in the evening, as I don’t like to wear to any products during the day.

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